Bumping along the bottom, trying to win the next 0.5% of share, is not always the best way to approach a big market.  If you can focus on getting a larger share of a succession of digestible-sized chunks of the market, you will have a better chance of lasting growth, and you should be able to make higher margins as you go along.  This workshop will explore the process of creating a marketing strategy, determine how to turn technology into products to satisfy the needs of real customers and learn how you can use market networks to your advantage. 

Please note: Only 2 individuals per company can attend a workshop.